CHAPTER2 was created by Michael Pryde inspired by his years of dedication to design and cycling. Michael’s story really begins when he studied Industrial Design at college from where he went on to study Architecture in the UK for 6 years. He has worked at a number of prestigious firms, including Foster + Partners and Aedas.
After a successful career in Architecture he joined Neil Pryde Limited in 2004, a pioneering sporting goods business his father founded in 1970. At Neil Pryde he experienced the design and development of high-tech sports equipment employing carbon fiber and aerodynamics. NEILPRYDE was the pioneer of composites in windsurfing, superseding the bicycle industry in its use of carbon composites.
Michael established the Bike Division under the brand NEILPRYDE in 2008 where he was fully responsible for Design, R&D and Engineering, employing his design skills to introduce a number of award and race winning bikes. In 2013 and 2014 bikes designed/engineered by Michael took an unprecedented number of wins with UnitedHealthcare Pro Cycling Team (USA) and ended both seasons at the top of the podium in the USA NCC calendar as well as winning a number of prominent stages at Tour of California. During his tenure at Neil Pryde Limited, Michael was responsible for the company winning the IDSA, Red Dot, IF Awards and Chicago Athenaeum Awards.
In 2015 Michael left Neil Pryde to pursue his own ambitions and creations. The design and development of CHAPTER2’s first offering took over 2 years of design and engineering from concept to realization. Michael is meticulous with his designs and quality control to ensure that his creations matched his stringent performance and quality standards and this is reflected in the introduction of the TERE. This is where the story of CHAPTER2 really starts.