“When I rode internationally I always got the latest and finest bicycles to ride, from the world’s biggest companies. They were great. But they were never quite what I wanted.
When I decided to create my own bicycles I had a clear and simple vision. I wanted to build unique machines, tailored to express the passion, the personality and the tastes of each individual rider.
It used to drive me crazy that I could never get a frame that looked the way I wanted it. I couldn’t even always get the colour I wanted. So I decided every one of my bicycles would be painted and finished by hand to its owner’s chosen design. Even the logos: no stickers.
But besides making it look good, tailoring a bicycle means allowing its rider to explore his or her full performance potential. And that’s only possible with the latest technology. So – of course – I had to offer the finest componentry, in whatever combination suited my customers best. And – of course – I had to apply the latest developments in the art and science of bike-fitting and frame geometry. But most of all, it had to be carbon.