Thursday Preview: SRAM Red 2012 Arrives

Sales and Shop News SRAM Sram red 2012 sram red 2012 toronto sram red 2013 sram red canada Tech Stuff

Pleased to announce that our first two SRAM Red 2012 Groupsets have arrived and are for sale. Initial impressions have exceeded our expectations.  The "boy-racer" look we expected is much more muted, with a careful examination revealing a somewhat sophisticated aesthetic, with clean lines and rather forceful graphics. We always loved the Double-tap system and amazingly low weight of Red, and now with front shifting improvements, revised brake design, a quieter cassette, a beefier crankset and more ergonomic brifters, we've been left considering how much weight a SRAM Red group would chop of our own steeds! Beefier hidden arm crankset with nice UD shimmer: Shifters are very clean with improved shaping of the hoods and lever and new stickier rubber: Brakes are apparently more powerful but also offer better adjustment: Front derailleur was probably most in need of an overhaul, and boy have they done it: Please feel free to email or call to reserve on of our new Red groups, or look for them to pop up on a test bike in the coming weeks!

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